Analytics is the foundation of product growth. Without proper tracking, you're flying blind, making decisions based on gut feelings rather than data. Yet many startups struggle with analytics setup, leading to missed opportunities and poor optimisation decisions.
The Analytics Stack You Need
A complete analytics setup includes:
- Event tracking: User actions and behaviors
- Funnel analysis: Conversion path optimisation
- Cohort analysis: Retention and engagement patterns
- User journey mapping: Understanding user flows
Key Events to Track
Focus on events that indicate user value and engagement:
- Signup and onboarding completion
- Feature usage and engagement
- Conversion events (upgrades, purchases)
- Retention indicators
Pro Tip
Start with a simple setup and expand over time. It's better to track a few key events well than to track everything poorly.
Remember: analytics is not just about collecting data-it's about collecting the right data and using it to make better product decisions.